Graduation Project: VYBE, The Autonomous Ride Hailing Service

A tailoured and revolutionairy ride hailing service for fully autonomous vehicles operating within London.

Role

UX/UI Designer

Industry

Transport

Duration

6 months

As part of my university major project, I designed VYBE a tailored and revolutionary ride hailing service for fully autonomous vehicles within London. This project explored common transport and lifestyle issues that Londoners face such as traffic congestion and planning.

What is the Service?

I wanted to design a different approach to ride hailing using autonomous vehicles and different take on a ride hailing app. The service I designed consists of 2 major components, a ride hailing app/platform and a customisable autonomous vehicle. The rider would be able to plan their trips using an AI powered planner and customise an immersive vehicle interior with different themes to experience. Drop off and pick up locations would be calculated, and the rider would simply have to turn up. This would provide a seamless and user experience to ride hailing.

The Design Process?

I had first started by researching the common pain points and goals of potential users of the service using 2 personas with their own scenarios and story arcs.

A persona for a regular user who would use this service to plan rides and experience the immersive nature of the vehicle.

A persona who would use the service for its AI planning capabilities and automatic drop off and pick up points.

What is the Service?

The Design Process?

I had first started by researching the common pain points and goals of potential users of the service using 2 personas with their own scenarios and story arcs.

A persona for a regular user who would use this service to plan rides and experience the immersive nature of the vehicle.

A persona who would use the service for its AI planning capabilities and automatic drop off and pick up points.

I had then created hand-drawn sketches of the potential user interface screens of the ride-hailing app combined with various other diagrams, such as a site map. I used Adobe XD to design the wireframes for the app; the original idea was to create a platform that could be used in all devices and in the autonomous vehicle interior itself. This was later scrapped and limited to the phone app itself. Various functions such as ride hailing, vehicle customisation, discover, and eat & drink were added alongside the planner with an itinerary.

I had designed a medium fidelity prototype, which I later developed into high fidelity designs.

a black cellphone with a white letter on it

Outcomes

I had used Figma to create a high fidelity phone app and 3D modelled the autonomous taxi vehicle and its immersive interior. Using various tools in Figma I achieved this minimal and simplistic look and feel that I desired to achieve. User testing was carried out and most participants reported that the vehicle itself could have been improved as the customisable immersion felt like it cut you off from the outside world amongst other opinions.