The Design Process

Milestone 1: Colour Theory

I explored colour psychology relevant to mental health, selecting a palette of turquoise, green, blue, and orange. These colours were chosen to evoke calm, optimism, and trust. Gradient variations were also developed. This formed the emotional foundation of the brand and influenced all later visual elements and applications.

Milestone 2: Logo Design

The logo design process began with digital sketches and multiple iterations focused on balance and simplicity. I retained the floral concept from the original branding and refined it with modern shapes and colours. Typography was carefully chosen, and final versions were tested for clarity, scale, and brand alignment.

Milestone 3: Corporate Branding

I applied the refreshed branding across corporate assets: business cards, letters, billboards, banners, and promotional items. Designs maintained consistency in colour and tone, aiming to elevate professionalism and increase brand recognition. Visual hierarchy, audience interaction, and first impressions were key considerations in this stage of application and presentation.

Milestone 4: Style Guide

The final milestone delivered a comprehensive brand guideline document. It detailed the brand’s slogan, core values, colour codes, fonts, logo usage, spacing rules, and social media templates. This ensures consistency across all platforms and touchpoints, giving the company a lasting, scalable identity ready for both digital and print environments.